About KHEM
KHEM was founded in Cairo in 2025 with a single mission: to create the world's most extraordinary fragrances using the most extraordinary ingredients, inspired by the most extraordinary civilization in human history.
The Founder
Mohamed Hassaan is an award-winning perfumer and the founder of KHEM, beginning his professional journey from Dubai where he collaborated with global clients and developed extensive experience creating for the world's finest houses.
He dedicated his passion to exploring the most profound fragrance tradition in human history, reviving the legacy of ancient Egyptian perfumery to infuse it with contemporary luxury.
“We are not recreating history. We are translating it into a language the present can feel.”
Mohamed Hassaan, Co-Founder
Mission
To create modern luxury fragrances that serve as a bridge between the extraordinary cultural heritage of Ancient Egypt and the contemporary world, treating history not as nostalgia, but as a living source of inspiration.
Vision
To establish Egypt as a preeminent source of global luxury, proving that the civilization that gave the world fragrance, cosmetics, and beauty can once again lead the world in the art of perfumery.
